In a strategic move cementing its relationship with one of its most reliable comedic auteurs, Netflix has announced a major contract extension with acclaimed writer, producer, and showrunner Liz Feldman. As part of this renewed overall deal, the streaming giant has officially greenlit All the Rage, a brand-new dark comedy series co-created by Feldman and long-time collaborator Kelly Hutchinson.
The project reunites a powerhouse creative team behind some of Netflix’s most distinctive, emotionally complex, and critically lauded television. Feldman and Hutchinson, whose professional and personal partnership spans decades, are joined once again by executive producers Will Ferrell and Jessica Elbaum via their banner Gloria Sanchez Productions, alongside Christie Smith of Rise Management. The core quartet previously collaborated on the Emmy-nominated hit Dead to Me and the star-studded 2024 ensemble series No Good Deed.
According to the official logline released by Netflix, All the Rage centers on Emma and Eli, two old friends who cross paths and reconnect after a prolonged estrangement. Instead of merely catching up, the pair find a twisted, high-stakes new purpose in their lives: conspiring to take down the man who tore them apart decades earlier. Blending toxic dynamics, deep-seated psychological baggage, and signature sharp wit, the series promises to explore the lethal intersections of friendship, unresolved trauma, and vengeance.
For Netflix, the deal underscores a concerted effort to lock down top-tier creative talent capable of delivering repeatable, globally resonant hits. Tracey Pakosta, Vice President of Comedy Series at Netflix, hailed the continuation of the partnership, emphasizing Feldman’s singular ability to fuse biting dark humor with profound emotional resonance. With All the Rage, Netflix is betting heavily that the formula which turned Dead to Me into a cultural phenomenon can be successfully replicated and elevated through this new narrative framework.
Detailed Chronology: The Evolution of the Feldman-Netflix Creative Empire
To understand the weight of Liz Feldman’s latest deal and the anticipation surrounding All the Rage, one must trace the meticulous trajectory of her relationship with Netflix—a partnership that has steadily evolved into one of the most profitable creative alignments in contemporary streaming television.
The Genesis of a Partnership: Dead to Me
Liz Feldman first cemented her heavyweight status in the television industry as a writer and producer on acclaimed comedies like 2 Broke Girls and One Big Happy. However, her defining moment arrived when she conceptualized Dead to Me, a dark tragicomedic masterpiece that premiered on Netflix in May 2019.
Starring Christina Applegate as Jen Harding, an acerbic real estate agent grieving the sudden hit-and-run death of her husband, and Linda Cardellini as Judy Hale, an eccentric, optimistic woman harboring devastating secrets whom Jen meets at a grief support group, the series immediately captivated audiences and critics alike. The show’s unique tonal tightrope walk—effortlessly balancing laugh-out-loud dark comedy with raw, tear-jerking explorations of grief, female friendship, and murder cover-ups—made it an instant binge-watching staple.
Spanning three critically acclaimed seasons, Dead to Me proved to be a major awards player for Netflix. Over its run, the series earned six Primetime Emmy Award nominations. Among these were historic nods for both Christina Applegate and Linda Cardellini in the Outstanding Lead Actress in a Comedy Series category, alongside a coveted nomination for Outstanding Comedy Series. Although production was famously delayed by the COVID-19 pandemic and subsequently by Applegate’s courageous public battle with multiple sclerosis, Feldman engineered a deeply poignant final season that aired in late 2022, securing a beloved place in television history.
Expanding the Horizon: No Good Deed
Following the emotional closure of Dead to Me, Feldman did not rest on her laurels. In 2024, she expanded her footprint at the streamer with No Good Deed, an ambitious ensemble comedy that leaned into high-concept farce and societal satire.
The series gathered an enviable, sprawling cast that featured television royalty and rising stars alike, including Lisa Kudrow, Ray Romano, Linda Cardellini, Luke Wilson, O-T Fagbenle, Abbi Jacobson, Denis Leary, Poppy Liu, and Teyonah Parris. Set against the backdrop of a coveted Los Angeles real estate market, No Good Deed allowed Feldman to flex her muscles as a master orchestrator of multi-character chaos, further proving her capability to manage large-scale ensemble casts without sacrificing intimate character development.
The Next Chapter: All the Rage
With the ink dry on her renewed overall deal, Feldman’s focus shifts squarely to All the Rage. Developed alongside Kelly Hutchinson—who served as a vital creative engine behind the scenes on both Dead to Me and No Good Deed—the new series represents a deeply personal professional milestone.
Rather than relying purely on external IP or high-concept sci-fi hooks, Feldman and Hutchinson are drawing directly from their own lived experiences to fuel the narrative engine of All the Rage, promising a viewing experience that feels both wildly unhinged and authentically grounded in human psychology.
Supporting Context & Metrics: The Business of Prestige Dark Comedy
The greenlighting of All the Rage and the extension of Liz Feldman’s overall deal arrive at a fascinating inflection point for the streaming industry. As platforms increasingly prioritize profitability, subscriber retention, and demonstrable cultural impact over reckless volume spending, creators who possess a distinct brand and a proven track record of converting critical acclaim into sustained viewership are more valuable than ever.
The Value of the "Feldman Brand"
In the crowded landscape of modern television, showrunner-driven content acts as a crucial differentiator. Liz Feldman has carved out a very specific, highly lucrative niche: the female-led, high-concept dark comedy thriller. Shows operating in this space (Dead to Me, Fleabag, Bad Sisters) consistently punch above their weight class in terms of engagement metrics. They appeal to the elusive, highly active demographic of prestige television viewers who demand narrative complexity, sharp dialogue, and unpredictable twists, but who also want emotional stakes that transcend cynical genre exercises.
Metrics from Dead to Me highlighted its exceptional completion rates—a key metric for subscription-based streaming services. Shows that viewers finish rapidly are proven drivers of word-of-mouth marketing and long-term subscription renewals. By backing Feldman for another multi-year cycle, Netflix is signaling its institutional confidence that All the Rage will capture that same magnetic pull.
The Gloria Sanchez Factor
A vital component of this production ecosystem is Gloria Sanchez Productions, the female-focused production company founded by Will Ferrell, Jessica Elbaum, and Adam McKay. Operating as a sister company to Gary Sanchez Productions, Gloria Sanchez has established a reputation for backing daring, boundary-pushing projects helmed by women—including films like Booksmart and Hustlers, as well as television series like Dead to Me and No Good Deed.
The inclusion of Ferrell and Elbaum as executive producers alongside Christie Smith of Rise Management ensures that All the Rage will benefit from a seasoned infrastructure capable of navigating high-profile talent recruitment, physical production logistics, and global marketing rollouts. This recurring creative coalition minimizes operational friction, allowing Feldman and Hutchinson to hit the ground running with a crew and executive team that already possess a well-established shorthand.
Official Statements: Behind the Scenes of the Deal
The announcement of the overall deal and series greenlight was accompanied by characteristically witty and enthusiastic statements from both the creators and Netflix executives, shedding light on the psychological underpinnings of their upcoming collaboration.
In a joint statement that blended humor with genuine affection, Liz Feldman and Kelly Hutchinson pulled back the curtain on the real-world inspiration behind All the Rage:
"We’re thrilled to tell this completely made up story about revenge inspired by our very real friendship of 30 years," Feldman and Hutchinson declared. "Thank you to Netflix for being the best partners in the biz and, more importantly, for paying us to finally work through 30 years of neurosis and resentment."
This playful self-awareness is a hallmark of Feldman’s public persona and infuses the DNA of her creative work. It suggests that while All the Rage will undoubtedly feature high-stakes dramatic action and dark comedic twists, the emotional core of the series will be firmly rooted in the complicated, sometimes messy dynamics of long-term human relationships.
Speaking on behalf of the streaming platform, Tracey Pakosta, Netflix Vice President of Comedy Series, underscored why the streamer was eager to lock Feldman down for the foreseeable future:
"We’re excited to continue our partnership with Liz and bring more of her distinct, brilliant vision to audiences worldwide," Pakosta stated. "Her decades-long friendship with Kelly fuels their unique and sharp creative chemistry, which they showcased during their collaboration on ‘Dead to Me.’ We’re thrilled to have them join forces again for All the Rage, which is sure to blend dark comedy and emotional depth like only Liz and Kelly can."
The mutual admiration expressed in these statements highlights a healthy, symbiotic relationship between corporate strategy and creative freedom—a dynamic that is essential for producing prestige television that cuts through the noise of competing services.
Future Outlook: What All the Rage Means for the Future of Netflix Comedy
As pre-production ramps up for All the Rage, industry observers are closely monitoring how the series will fit into Netflix’s evolving comedy slate. With traditional multi-camera sitcoms largely taking a backseat to serialized, auteur-driven dramedy and high-concept satire, Netflix has positioned itself as the premier destination for creators looking to push the boundaries of tone and genre.
Anticipated Production Timeline and Casting Speculation
While Netflix has not yet released a definitive premiere date or production schedule for All the Rage, the greenlight indicates that scripts are well underway, and casting processes are likely active or imminent. Given Feldman’s history of attracting A-list talent—evidenced by the casting coups of Christina Applegate, Linda Cardellini, and the massive ensemble of No Good Deed—industry insiders expect All the Rage to draw top-tier film and television actors eager to sink their teeth into morally ambiguous, complex roles.
The premise—featuring two estranged friends uniting to destroy a shared tormentor—provides an ideal canvas for a stellar two-hander lead dynamic, reminiscent of the electric chemistry shared by Applegate and Cardellini, but with an added edge of aggressive retribution.
The Broader Implications for Showrunner Overall Deals
In an era where major media conglomerates have faced severe financial corrections, many overall deals between studios and high-profile showrunners have been quietly downsized, restructured, or outright terminated. Netflix’s decision to extend Liz Feldman’s deal rather than scale back demonstrates that premium creators with proven batting averages remain insulated from industry-wide contraction.
By locking down Feldman through this comprehensive agreement, Netflix ensures a steady pipeline of prestige comedy-thrillers that appeal directly to its core demographics. As streaming services fight tooth and nail for consumer attention and loyalty, proprietary relationships with proven hit-makers like Liz Feldman are the ultimate corporate safeguard.
Conclusion
With All the Rage, Liz Feldman is once again leaning into the artistic sensibilities that made Dead to Me a modern classic: exploring the dark, messy, and often hilarious complexities of human grievance, loyalty, and survival. Backed by a trusted creative team, a supportive studio apparatus, and a renewed overarching commitment from Netflix, Feldman is poised to deliver yet another definitive television event. As production details emerge over the coming months, audiences and industry analysts alike will be watching closely to see how this brilliant comedic mind translates thirty years of friendship, neurosis, and strategic vengeance onto the global stage.
