Executive Overview
In an industry perpetually obsessed with immutable youth and sterile perfection, Philippine Leroy-Beaulieu is carving out a refreshing, unapologetically rebellious narrative. The Emily in Paris and Call My Agent! breakout star has officially been named the new face of Lady Gaga’s avant-garde beauty brand, Haus Labs. Fronting the high-profile campaign for the brand’s Triclone Skin Tech Concealer—an extension of its wildly successful complexion lineup—Leroy-Beaulieu is subverting the traditional, bourgeois playbook of luxury beauty marketing.
Far from the pristine, untouchable French-girl tropes that populate Pinterest mood boards and glossies worldwide, Leroy-Beaulieu’s introduction to the Haus Labs ecosystem is wonderfully chaotic. In the campaign’s hero visuals, she begins in a sultry, luminous setting before gleefully picking up a paintbrush, progressively covering herself in vibrant splashes of color. It is a striking visual metaphor for a woman who has spent decades navigating the upper echelons of European cinema and television, only to realize that true liberation lies in shedding the burden of flawlessness.
This partnership arrives at a monumental crossroads in Leroy-Beaulieu’s professional and personal journey. As she touches down in France to film the bittersweet final scenes of Emily in Paris—a series that has catapulted her into a global fashion and cultural icon since its 2019 debut—she is simultaneously closing a defining chapter of her career and stepping boldly into the next. In this comprehensive feature, we examine the mechanics of the Haus Labs campaign, dissect Leroy-Beaulieu’s evolving philosophy on aging and aesthetics, and explore how her alliance with Lady Gaga’s disruptive brand is rewriting the rules of modern glamour.
Detailed Chronology: From Parisian Screen Icon to Avant-Garde Muse
The genesis of Philippine Leroy-Beaulieu’s collaboration with Haus Labs can be traced through a convergence of artistic fearlessness and mutual respect between two multi-generational icons: Lady Gaga and Leroy-Beaulieu herself.
The Campaign Conception
When the creative team behind Haus Labs conceptualized the rollout for the "We Love Concealer" campaign—the follow-up to Lady Gaga’s own fronted "We Love Foundation" launch—they knew they needed a figure who commanded attention without relying on traditional industry parameters. Enter Leroy-Beaulieu, whose portrayal of the razor-sharp, fiercely independent magazine editor Sylvie Grateau on Netflix’s Emily in Paris has made her a masterclass in magnetic screen presence.
Rather than positioning the 31-shade Triclone Skin Tech Concealer through standard, clinical before-and-after demonstrations, the campaign leans into high-art provocation. The setup opens in a cinematic, low-lit bedroom tableau. Leroy-Beaulieu, draped in sultry lighting that accentuates her luminous skin, appears at first glance to be the subject of a classic, old-Hollywood beauty campaign. Then, the subversion occurs: she picks up a paintbrush and gleefully disrupts the canvas, splattering herself with paint.
For Leroy-Beaulieu, the experience was profoundly liberating. Speaking exclusively to industry and fashion press, she admitted that the shoot allowed her to reconnect with a long-dormant sense of play. "I felt like I was three years old," she reflects. "When you’re a kid, and you just jump into the puddles, and make a lot of mess, and your parents say, ‘Don’t do that.’ And then you’re allowed to do it, and that’s great! It really appealed to my childish side."
Closing the Curtain on Emily in Paris
Simultaneously, Leroy-Beaulieu’s timeline is dominated by the monumental task of bidding farewell to the character that cemented her status as a global style icon. Having worked on Emily in Paris since its inception in 2019, the actor is currently in France capturing the series’ final moments.
Describing the experience as a complex emotional dichotomy, she notes the weight of leaving behind a project that defined half a decade of her life. "I feel conflicted: happy to move on and sad to leave it behind," she shares. "It’s a big chunk of our lives, but it’s also time to move on." For the cast and crew, the conclusion is characterized by a collective sentiment that is "emotional and, at the same time, joyful."
Transitioning from the meticulous styling of Sylvie Grateau to the messy, uninhibited world of Haus Labs provides a poetic symmetry; both platforms demand authenticity, yet the latter strips away the costume, allowing the woman beneath to take center stage.
Supporting Context & Metrics: The Science and Strategy Behind Haus Labs
To understand the weight of this campaign, one must examine the meteoric rise of Haus Labs since its strategic re-engineering and pivot toward high-performance complexion products. Founded by global pop icon Lady Gaga, the brand has successfully bridged the gap between clean, skincare-infused formulations and high-impact color cosmetics.
The Triclone Skin Tech Franchise
Following the commercial and critical triumph of the Triclone Skin Tech Foundation—which set a new benchmark for skin-first luxury coverage—the brand expanded its powerhouse franchise to include the Triclone Skin Tech Concealer. Engineered to compete at the highest tier of the prestige market, the product boasts an impressive demographic-spanning range of 31 flexible shades.
The formula itself is a hybrid marvel, marrying heavy-duty makeup performance with clinical-grade skincare ingredients. Key components include:
- Fermented Arnica: Renowned for its potent anti-inflammatory properties, soothing stressed skin and reducing redness.
- Caffeine: Strategically deployed to awaken the delicate under-eye area, diminishing the appearance of fatigue and puffiness.
- BioFerment 7 Complex: A proprietary blend designed to support the skin barrier and deliver long-term hydration.
Despite the product’s capacity to deliver a polished, high-definition visage, Haus Labs’ marketing strategy—epitomized by Leroy-Beaulieu’s involvement—deliberately highlights the beauty of imperfection. The brand has positioned itself not as a tool for concealment, but as a medium for self-expression that honors the wearer’s natural texture rather than masking it.
Market Positioning and Distribution
Haus Labs’ strategic pivot has paid massive dividends. By securing an exclusive retail partnership with Sephora across 23 countries worldwide, alongside direct-to-consumer accessibility via its proprietary digital storefront (hauslabs.com), the brand has solidified its status as a global beauty powerhouse. The introduction of a cultural titan like Leroy-Beaulieu—whose appeal transcends generational boundaries, captivating both Gen Z TikTokers and sophisticated luxury consumers alike—signals a calculated push to capture an even broader, intellectually engaged audience.
Official Statements & Industry Insights: Busting the Myth of "Effortless French Chic"
Few cultural concepts are as relentlessly mythologized as the archetype of the "effortless French woman." Pinterest boards are flooded with images of Parisian women who supposedly roll out of bed with undone hair, flawless complexions, and zero cosmetic intervention. Philippine Leroy-Beaulieu is thoroughly exhausted by this myth—and she is uniquely positioned to dismantle it.
The Reality Behind the Routine
"As a French woman, we love to be perfect, but it shouldn’t show," Leroy-Beaulieu says with a knowing laugh. "It’s like, ‘I got out of bed like that.’ Actually, I spent an hour and a half making it look like I got out of bed like that, but nobody should know."
This distinction between natural-looking and natural is foundational to her personal beauty ethos. For Leroy-Beaulieu, embracing a natural aesthetic does not equate to passivity or a complete absence of effort; rather, it is about intentionality and restraint.
When executing her own daily beauty routine—a stark departure from the hours spent in the makeup chair during press junkets and photo calls for Emily in Paris—she champions a minimalist, tactile approach:
- Rejecting Tools: "I love to use my fingers for everything, actually," she reveals. "I like it because it gives that smudgy, lived-in feeling." She prefers to bypass professional makeup brushes, utilizing the warmth of her fingertips to press product gently into the skin.
- Targeted Application: Rather than applying a heavy mask of foundation across her entire face, she applies lightweight complexion products sparingly. "You need light in some places of your face, but not all over," she notes, focusing strategically beneath the eyes and around the nose and mouth.
- Eye-Centric Focus: Having experimented with various trends over decades in the public eye, her preferences have sharpened. Eyeliner, once a staple of her routine, has been abandoned in favor of a softer, smudged pencil worked strictly into the inner rim of the eye. "I love eyes. I’m not very much into mouth. I’m much more into eyes."
Movement as Morning Ritual
Leroy-Beaulieu’s approach to wellness and beauty extends far beyond topical applications. Her morning routine begins well before she reaches for a jar of cream or a tube of concealer. To "get the blood flowing," she practices a unique form of movement discovery she adopted during pandemic lockdowns: Gaga movement classes.
Developed by renowned choreographer Ohad Naharin (unrelated to Lady Gaga, though the naming coincidence delights the actor), this improvisational movement language encourages practitioners to abandon rigid structures. "For half an hour you can move like crazy with no boundaries," she explains. "There’s no correct way of moving. I find it freeing, energizing."
Following this energetic release, her skincare regimen is straightforward yet luxurious, featuring generous layers of hydrating creams, a beloved Santa Maria Novella tonic, and minimal, highly strategic dabs of foundation and concealer.
Battling the Seasonal Shift
Even beauty icons are not immune to the harsh realities of seasonal changes. When asked what single force is powerful enough to disrupt her minimalist tendencies, Leroy-Beaulieu points directly to the calendar.
"When the winter comes in, my face looks like shit!" she laughs candidly. Lamenting the seasonal loss of her natural summer freckles and warmth, she acknowledges that colder months require proactive intervention: "I have to do something to my face."
Future Outlook: The Evolution of Age, Confidence, and Modern Beauty
As Philippine Leroy-Beaulieu embarks on this new chapter with Haus Labs and prepares to turn the page on her time in Paris as Sylvie Grateau, her trajectory offers a masterclass in graceful, defiant longevity.
For decades, the entertainment and beauty industries have operated on a predatory timeline, treating aging as a crisis to be managed rather than a natural evolution to be celebrated. Leroy-Beaulieu is part of a vanguard of contemporary icons—alongside peers like Helen Mirren, Isabelle Huppert, and indeed, Lady Gaga herself—who are aggressively rewriting these archaic parameters.
"I wear less now," Leroy-Beaulieu reflects, summarizing her changing relationship with cosmetics over time. "I think, as you grow, you have to change the way you wear it."
This philosophy extends far beyond makeup formulations. It is a holistic stance on identity. By happily shattering the Pinterest-board fantasies of "French-girl chic" and replacing them with messy, paint-splattered acts of uninhibited joy, she has proven that true elegance requires no apologies.
As she looks toward her post-Emily in Paris future—taking on new cinematic challenges, cementing her partnership with Haus Labs, and continuing to champion a philosophy where confidence supersedes conformity—Leroy-Beaulieu remains an undeniable force of nature.
"Confidence comes from embracing who you are and allowing yourself to evolve," she concludes, "rather than trying to fit into a certain idea of beauty." In a world perpetually trying to box women into narrow definitions of desirability, Philippine Leroy-Beaulieu is painting outside the lines—and the beauty world is infinitely better for it.
