Should you nonetheless have not been capable of “catch ’em all,” there’s nonetheless time.
The Pokémon Firm Worldwide simply introduced that the beloved leisure franchise will commemorate 30 years with a yearlong marketing campaign that may debut with a brand new Tremendous Bowl LX industrial.
Airing Sunday, Feb. 8, the spot is alleged as an example the model’s mission of bringing folks collectively by a shared love of Pokémon whereas honoring its rising viewers of various, international and multigenerational followers throughout three many years.
Within the meantime, Pokémon followers — aka “Trainers” — can watch a teaser video of the Tremendous Bowl spot under. Extra particulars concerning the yearlong marketing campaign will likely be unveiled following Tremendous Bowl LX, together with fan-focused activations.
“The Pokémon group has been the muse and inspiration for the model because the very starting, and the fervour of our followers is what has allowed Pokémon to have a long-lasting impression on popular culture world wide and throughout generations,” mentioned Kenji Okubo, president at The Pokémon Firm Worldwide, in an announcement. “As we glance to the subsequent 30 years and past, we invite Trainers to hitch in celebrating this landmark milestone, beginning with Tremendous Bowl LX, the place they’ll see themselves and their fandom mirrored in sudden methods.”
Exterior of the marketing campaign, followers can have fun with a wide range of Thirtieth-inspired choices throughout the Pokémon franchise. Themed Pokémon Buying and selling Card Sport Collections can be found now at taking part retailers, for instance.
The Pokémon TCG: Pokémon Day 2026 Assortment celebrates Pokémon Day, an annual popular culture vacation happening on Feb. 27 to commemorate the launch of the primary Pokémon video video games — Pokémon Pink and Pokémon Inexperienced — in Japan in 1996.
In the meantime, Common Studios Japan confirmed a newly expanded partnership final month with The Pokémon Firm — and whereas particulars are nonetheless tightly underneath wraps, the headline takeaway is difficult to overlook: Pokémon experiences are coming to Common theme parks, they usually gained’t be staying in Japan perpetually.
Common isn’t saying precisely what the primary undertaking will likely be, however the language across the announcement makes one factor clear: that is larger than a parade or a seasonal overlay.
