Who Is within the 2026 Michelob Extremely Tremendous Bowl Advert?

The 2026 Michelob Extremely advert for the Tremendous Bowl is severely star-studded, each in entrance of and behind the digicam.

Lewis Pullman stars within the spot, titled “The ULTRA Teacher,” alongside two Olympians and a Hollywood legend—and an Oscar nominee that Pullman is aware of properly directed the business, which made it a no brainer for him to signal on to be the face of it.

When requested what his favourite a part of the Michelob Extremely business marketing campaign was, Pullman gushed to PEOPLE, “So many issues. There was no downsides!”

Discover out who seems alongside Pullman within the advert and what the expertise was like.

🎬 SIGN UP for Parade’s Day by day publication to get the most recent popular culture information & celeb interviews delivered proper to your inbox. 🎬

Who Is within the Michelob Extremely Advert?

Pullman stars within the 2026 Michelob Extremely Tremendous Bowl business alongside Olympic gold medalistChloe Kim, Olympic hockey and former NHL star T.J. Oshie…and none aside from Kurt Russell because the “ULTRA Teacher” to Pullman’s character Greg.

“I play Gregory, and it is certainly one of my best roles thus far,” Pullman says in a behind-the-scenes featurette. “I play the mentee to the trainer, performed by the legendary Kurt Russell.”

Oshie stated that working with Michelob Extremely was notably significant due to their sponsorship of Staff USA on the 2026 Winter Olympics.

Associated: The ten Greatest Tremendous Bowl Halftime Exhibits of All Time

“As an Olympian, it’s unimaginable to see Staff USA and hockey represented in Michelob Extremely’s Tremendous Bowl business, particularly as we head towards the Olympic Winter Video games,” Oshie instructed PEOPLE in a press release. “The spot combines two iconic sports activities moments and showcases the identical drive and aggressive spirit I embodied on the ice for years. I can’t look ahead to followers to see it.”

A beaming Kim stated, “My function? I am shook! There’s craziness taking place, and I am a really fortunate bystander to be a witness to this.”

Russell was equally enthused.

“It was an actual deal with to make my first-ever Tremendous Bowl business and doing it with Michelob Extremely was nice,” the Escape From New York icon stated in a press release. “My character showcases how a coach, or an teacher, can assist encourage an athlete to unlock their aggressive spirit and obtain victory – whether or not that’s impressing buddies on the slopes to win Extremely’s or going for Olympic gold. I’m excited for followers to see this, particularly as we head into the head of sporting competitors with the Tremendous Bowl and the Olympic Winter Video games.”

Associated: Andy Cohen Reveals His ‘Juicy’ Tremendous Bowl Advert—and the New Bravo Present He’s Most Excited About (Unique)

What Occurs Within the 2026 Michelob Extremely Advert?

Pullman performs Greg, an beginner skier whose buddies do not take him severely on the slopes (however do take him to the bar apres ski to pay their tabs). After they make enjoyable of him on the bar and visibly damage his emotions a bit, a person in a cowboy hat (Russell) asks, “Uninterested in all the time shopping for the Ultras, Gregory? Meet me on the blue raise … at daybreak.”

Russell’s character, the ULTRA Teacher, exits, and the scene cuts to Greg and the Extremely Teacher on the backside of a hill earlier than dawn. (In a behind-the-scenes video, Russell says his character is “an area man” who’s “fairly mysterious.”)

The Extremely Teacher, as Russell places it, teaches Greg “in very unusual methods” the ins and outs of the slopes and about life general, telling him, “Sharpen your skis, sharpen your thoughts.” He then rides a horse with Greg on his skis tied to the again of it, telling him, “Your true opponent is your self.” Different phrases of knowledge? “When you depend on sight, you are already blind,” as Greg balances on one foot blindfolded. Greg then performs different grueling bodily duties, like bringing circumstances of Michelob Extremely up a protracted flight of out of doors stairs on his shoulders, utilizing his skis to cut down a tree and extra. Solely after finishing these actions does the Extremely Teacher inform him that he is lastly able to compete together with his buddies.

Their subsequent race begins, with certainly one of his buddies yelling that he’ll need to pay for his or her Ultras once more. He begins a bit behind, with the Extremely Teacher, Kim and Oshie watching him do a bounce and flip, wincing till he sticks a touchdown.

After the race, Greg is seen on the bar together with his buddies, certainly one of whom says it is on his personal tab this time…however the bartender reveals, “It is already taken care of.” She motions to an empty stool with an empty Michelob Extremely Zero glass as Russell says in a voice-over, “You probably did it, Greg.”

Pullman says the advert, apart from simply being enjoyable, had a fairly good message as properly.

“I might say two issues: One, a reminder of how wholesome, pleasant competitors is definitely an energizer on this life, and it is a reward. It is one thing that propels us ahead and makes us do higher than we thought we may. And I feel reminding ourselves of that and discovering that in our every day lives will be an essential reminder,” he stated. “After which additionally being weak sufficient to hunt a mentor. Typically folks suppose they do not want a mentor or they’re too embarrassed to hunt a mentor. And I feel that that is one of the lovely relationships that you will discover on this life.”

Associated: How To Watch and Stream the 2026 Pet Bowl

Who Directed the 2026 Michelob Extremely Tremendous Bowl Business?

High Gun: Maverick director Joseph Kosinski helmed the 2026 Michelob Extremely advert.

Kosinski just lately directed Oscar winner Brad Pitt within the critically acclaimed racing epic F1, which is nominated for Greatest Image. These elements could be motive alone to be excited to be part of the advert, however Pullman had additional motivations as properly.

“Initially, I like Mich Ultras. They’re certainly one of my favourite beers of all time,” he gushed. “After which Joseph Kosinski is directing. I’ve labored with him on High Gun. After which Kurt Russell is in it. I like him. I’ve seemed as much as him without end. After which it is only a actually nice story. It encapsulates pleasant competitors in such a wonderful manner and type of playfully, and I am all about that.”

Associated: 15 Greatest Tremendous Bowl Nationwide Anthem Performances of All Time

Initially reported by Parade