Scorching hen is simply so “sizzling” proper now.
It is smart, due to this fact, that essentially the most recognizable model within the biz is lastly debuting a Tremendous Bowl advert.
Dave’s Scorching Hen is stepping onto the largest stage in sports activities with its first-ever business on Sunday, Feb. 8. It’s going to air in New York and Los Angeles and mark a milestone second within the cult-favorite model’s fast rise from parking-lot pop-up to world phenomenon.
The spot showcases what followers know greatest: unfiltered and genuine reactions of actual friends experiencing Dave’s signature sizzling hen. Constructed from the model’s viral user-generated content material, the advert captures the uncooked emotion, humor, and warmth which have helped Dave’s amass greater than 7 million followers throughout its social platforms, turning on a regular basis friends into the model’s strongest storytellers.
Try the endearing clip beneath.
“It is a big second for us,” stated Jim Bitticks, CEO of Dave’s, in a press release. “Working our first-ever Tremendous Bowl advert is about celebrating our followers and the tradition they’ve helped construct. Our friends have at all times been the center of Dave’s, and seeing their actual reactions on the largest stage reinforces why we do what we do. It’s an thrilling continuation of the momentum we’ve been on, particularly coming off being named Yelp’s #1 Most Cherished Model.”
Plus, to maintain the championship power rolling, Dave’s is teaming up with DraftKings for the Championship Warmth Verify, giving friends an opportunity to win $10,000. Followers can enter by visiting right here. The partnership brings collectively Dave’s signature warmth with the joys of the Huge Sport and additional expands the model’s rising presence within the sports activities world.
All of it builds on Dave’s historical past of aligning with main sports activities properties, together with its sponsorship of the UFC, and alerts the model’s continued push into high-impact, fan-first sports activities moments.
For a breakdown of different Tremendous Bowl commercials set to air on Sunday, click on right here.
