Sixty p.c of adults admit they cancel plans a minimum of as soon as a month — and through January, that behavior actually shines. A basic beer firm has determined to take motion.
This week, Miller Lite launched the Damp January Membership, designed to assist People ease into the New 12 months with out easing out of their social lives. It’s a part of the model’s “Legendary Moments Begin with a Lite” marketing campaign starring Christopher Walken (sure, him). And in case you had been questioning, sure, beer continues to be included in all of this.
“Beginning with the Miller Lite Damp January Membership launching Monday [Jan. 12], join an opportunity to win The Dampest Keg Ever – proof that going damp this January doesn’t imply you’re lacking out,” the caption of Miller Lite’s Instagram publish on Friday, Jan. 9 reads. “Smaller pours. Identical legendary hangs. Hyperlink in bio.”
Take a look at the intelligent new business starring the Academy Award winner, 82, beneath.
Followers who be part of the Damp January Membership have an opportunity to win unique prizes price leaving the sofa for — not simply The Dampest Keg Ever, but additionally beer cash to fill it and VIP merch as properly.
Study extra concerning the membership and methods to enter to win the distinctive new prizes at millerlite.com/dampjanuaryclub and @MillerLite on social media.
A competing beer model additionally simply introduced a intelligent new invention for these historically lonely winter months. Pure Mild has launched a first-of-its-kind “turfed treadmill” — actually — that’s engineered to simulate the easy pleasure of mowing the garden.
Meet the Treadmower, “made for getting minimize whereas pretending to chop,” as the corporate’s YouTube publish on Wednesday, Jan. 7 boasts. Take a look at the intelligent new advert marketing campaign beneath.
And followers actually appear on board with the distinctive new invention, flooding the feedback part of Natty Mild’s latest Instagram publish selling the Treadmower. “FEELING MOWTIVATED 🚀🚀🚀,” wrote one person, in reference to the model’s new tagline, whereas one other particular person commented, “That is the best invention within the historical past of innovations.”
